The cake is a lie…
but great
design isn’t.
The cake is a lie…
but great design isn’t.
The cake is a lie…
but great
design isn’t.
I'm Ruben, and I design Software
& teach others how to do it.
I'm Ruben, and I design Software & teach others how to do it.
I'm Ruben, and I design Software
& teach others how to do it.
April 2022 — Present
DesignLab
DesignLab
DesignLab
As a Design Mentor at DesignLab, I have had the privilege of guiding and mentoring numerous students in their journey to enter the field of UX/UI design. I adopt a project leadership approach, providing direction and support to steer them in the right direction.
As a Design Mentor at DesignLab, I have had the privilege of guiding and mentoring numerous students in their journey to enter the field of UX/UI design. I adopt a project leadership approach, providing direction and support to steer them in the right direction.
As a Design Mentor at DesignLab, I have had the privilege of guiding and mentoring numerous students in their journey to enter the field of UX/UI design. I adopt a project leadership approach, providing direction and support to steer them in the right direction.
July 2023 — October 2023
1Global
1Global
1Global
Led design initiatives for BetterRoaming.com, a white-label eSIM solution. Developed and maintained a flexible design system for multiple brands, ensuring a consistent user experience. Designed a user-friendly back-office interface for clients to manage eSIM options. Conducted competitive analyses to stay ahead of industry trends. Mentored team members in UX and research, fostering a culture of continuous learning.
Led design initiatives for BetterRoaming.com, a white-label eSIM solution. Developed and maintained a flexible design system for multiple brands, ensuring a consistent user experience. Designed a user-friendly back-office interface for clients to manage eSIM options. Conducted competitive analyses to stay ahead of industry trends. Mentored team members in UX and research, fostering a culture of continuous learning.
Led design initiatives for BetterRoaming.com, a white-label eSIM solution. Developed and maintained a flexible design system for multiple brands, ensuring a consistent user experience. Designed a user-friendly back-office interface for clients to manage eSIM options. Conducted competitive analyses to stay ahead of industry trends. Mentored team members in UX and research, fostering a culture of continuous learning.
April 2021 — June 2022
MotorK
MotorK
MotorK
I was the Lead Designer of the product StockSpark, an automotive PIM tool. This tool went from being a basic stock management that was given for free to users, to a fully priced Insights tool that gave users the possibility to make real time actions to their publications based on KPIs, resulting in much lower time in stock, and faster sales.
I was the Lead Designer of the product StockSpark, an automotive PIM tool. This tool went from being a basic stock management that was given for free to users, to a fully priced Insights tool that gave users the possibility to make real time actions to their publications based on KPIs, resulting in much lower time in stock, and faster sales.
I was the Lead Designer of the product StockSpark, an automotive PIM tool. This tool went from being a basic stock management that was given for free to users, to a fully priced Insights tool that gave users the possibility to make real time actions to their publications based on KPIs, resulting in much lower time in stock, and faster sales.
April 2018 — April 2021
Daymon
Daymon
Daymon
Started working as a UI designer, where I helped the company update several UI’s to a more modern look.
Worked alone for the first year, and after showing the potential of using design thinking methodologies I was proudly leading a team of designers.
Since day one, I mentored and taught business of UX values and how we could improve our softwares if we were more User Focused.
Started working as a UI designer, where I helped the company update several UI’s to a more modern look.
Worked alone for the first year, and after showing the potential of using design thinking methodologies I was proudly leading a team of designers.
Since day one, I mentored and taught business of UX values and how we could improve our softwares if we were more User Focused.
Started working as a UI designer, where I helped the company update several UI’s to a more modern look.
Worked alone for the first year, and after showing the potential of using design thinking methodologies I was proudly leading a team of designers.
Since day one, I mentored and taught business of UX values and how we could improve our softwares if we were more User Focused.
How I work
01
Empathy at the core. I start every project by deeply understanding the people we’re designing for—their needs, goals, and frustrations.
02
Data meets creativity. I blend user research with bold ideas to ensure the designs are both insightful and innovative.
03
Collaborative to the end. Feedback is essential. I thrive on open dialogue with teams, stakeholders, and users to refine and elevate the work.
04
Prototype to perfect. I create prototypes early to test concepts, validate assumptions, and ensure we’re solving the right problems.
05
Accessible by default. I prioritize inclusive designs that work for everyone, from accessibility features to intuitive interfaces.
06
Continuous improvement. Launching is just the beginning—I track performance and user feedback to iterate and enhance the product over time.
07
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
08
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
09
Show and tell. I frequently share work in progress to stakeholders, usually in the form of interactive presentations, and video recordings.
01
Empathy at the core. I start every project by deeply understanding the people we’re designing for—their needs, goals, and frustrations.
02
Data meets creativity. I blend user research with bold ideas to ensure the designs are both insightful and innovative.
03
Collaborative to the end. Feedback is essential. I thrive on open dialogue with teams, stakeholders, and users to refine and elevate the work.
04
Prototype to perfect. I create prototypes early to test concepts, validate assumptions, and ensure we’re solving the right problems.
05
Accessible by default. I prioritize inclusive designs that work for everyone, from accessibility features to intuitive interfaces.
06
Continuous improvement. Launching is just the beginning—I track performance and user feedback to iterate and enhance the product over time.
07
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
08
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
09
Show and tell. I frequently share work in progress to stakeholders, usually in the form of interactive presentations, and video recordings.
01
Empathy at the core. I start every project by deeply understanding the people we’re designing for—their needs, goals, and frustrations.
02
Data meets creativity. I blend user research with bold ideas to ensure the designs are both insightful and innovative.
03
Collaborative to the end. Feedback is essential. I thrive on open dialogue with teams, stakeholders, and users to refine and elevate the work.
04
Prototype to perfect. I create prototypes early to test concepts, validate assumptions, and ensure we’re solving the right problems.
05
Accessible by default. I prioritize inclusive designs that work for everyone, from accessibility features to intuitive interfaces.
06
Continuous improvement. Launching is just the beginning—I track performance and user feedback to iterate and enhance the product over time.
07
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
08
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
09
Show and tell. I frequently share work in progress to stakeholders, usually in the form of interactive presentations, and video recordings.
01
Empathy at the core. I start every project by deeply understanding the people we’re designing for—their needs, goals, and frustrations.
02
Data meets creativity. I blend user research with bold ideas to ensure the designs are both insightful and innovative.
03
Collaborative to the end. Feedback is essential. I thrive on open dialogue with teams, stakeholders, and users to refine and elevate the work.
04
Prototype to perfect. I create prototypes early to test concepts, validate assumptions, and ensure we’re solving the right problems.
05
Accessible by default. I prioritize inclusive designs that work for everyone, from accessibility features to intuitive interfaces.
06
Continuous improvement. Launching is just the beginning—I track performance and user feedback to iterate and enhance the product over time.
07
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
08
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
09
Show and tell. I frequently share work in progress to stakeholders, usually in the form of interactive presentations, and video recordings.
01
Empathy at the core. I start every project by deeply understanding the people we’re designing for—their needs, goals, and frustrations.
02
Data meets creativity. I blend user research with bold ideas to ensure the designs are both insightful and innovative.
03
Collaborative to the end. Feedback is essential. I thrive on open dialogue with teams, stakeholders, and users to refine and elevate the work.
04
Prototype to perfect. I create prototypes early to test concepts, validate assumptions, and ensure we’re solving the right problems.
05
Accessible by default. I prioritize inclusive designs that work for everyone, from accessibility features to intuitive interfaces.
06
Continuous improvement. Launching is just the beginning—I track performance and user feedback to iterate and enhance the product over time.
07
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
08
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
09
Show and tell. I frequently share work in progress to stakeholders, usually in the form of interactive presentations, and video recordings.
Want to know me a little better?
With a background in B2B industries like Retail, Automotive, and Communications, I’ve learned how to turn user needs into meaningful solutions. My superpower? User Research—it’s how I uncover the real stories behind the screens.
When I’m not designing, you’ll probably find me riding my motorcycle down new roads, getting lost in a good book or series, or dreaming up creative projects.
I’m all about connecting with people, whether it’s through design, storytelling, or great conversations.